Let’s start with some astounding numbers: More than half of all U.S. households own stock, and about 5 million stockholders have portfolios worth millions of dollars. For these individuals, a major gift such as $10,000 to a nonprofit would be a drop in the bucket. But this amounts to $50 billion of potential charitable giving from the top stockholders alone.
If you consider all stock owners, you could double the potential impact. So, with $100 billion of stock gifts at stake, it begs the question: why don’t more nonprofits accept stock donations?
In this episode of the Go Beyond Fundraising podcast, we talk with Steve Latham, co-founder and CEO of DonateStock. Latham has been determined to make it easier for people to donate stock gifts for more than a decade.
Go Beyond Fundraising: The Podcast for Nonprofits