The Pitch #173 STAG: The Tesla of Construction Equipment?!
15 snips
Nov 5, 2025 
Elizabeth Yin, a VC partner at Hustle Fund, joins to dissect STAG's compelling pitch for an electric mini skid steer concept, created by former Slovakian swim teammates Adam and Patrik. They dive into the importance of battery life, the pros and cons of remote control, and why they chose dealers over direct sales. Elizabeth shares intriguing insights on the product's market potential and her decision to invest after thorough diligence. Tune in to hear about their journey from swimming pool to startup success!
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From Swim Team To Startup
- Patrick and Adam met on the Slovakian national swim team and later reunited to work on electrifying construction equipment.
- After their employer got acquired, dealers and customers called them, which prompted them to start STAG and design electric machines from the ground up.
Pick A Growing, Narrow Beachhead
- STAG targeted the mini skid-steer segment because it's the fastest-growing compact construction category and ideal for a pilot product.
- They built the machine on a scalable platform so they can expand into many other product forms later.
Design For Practical Jobsite Needs
- Solve real user pain points discovered during testing, like charging access and attachment versatility.
- Add an onboard single-phase charger and keep hydraulic attachments standard to match customer workflows.