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Our guest today is Jacques Hopkins, a former electrical engineer, who's transitioned into a successful entrepreneur and has racked up over $4 million in sales with his online piano course, reaching over 10,000 students worldwide. In this episode, Jacques shares his secrets to creating and marketing an online course, and how he built his business PianoIn21Days.com He takes us through his journey of turning YouTube viewers into dedicated students, transforming criticism into motivation, and establishing a winning strategy based on a 5 step song-learning process.