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Culture Study Podcast

The Sephora Teen Freakout

Jun 12, 2024
Exploring the cultural anxiety surrounding 'Sephora Teens' who have a passion for makeup and skincare products. Discussing the societal pressures on young people to care about beauty products. Special guest Elise Hu, author and mother, joins the conversation. Delving into the rise of tween skincare and makeup trends, evolving beauty standards, critical conversations about norms and values, and the evolution of skincare marketing targeting younger demographics.
29:04

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Quick takeaways

  • Tween girls are influenced by social media to engage in adult-focused skincare at Sephora.
  • Parental concerns arise from the blurring of age boundaries in tween skincare consumption.

Deep dives

Social Media Influence on Tween Skincare Preferences

Tween girls are increasingly drawn to Sephora by social media, showcasing knowledge of beauty products and brand names. Popular brands like Rare Beauty and Drunk Elephant are appealing to this demographic, blurring age boundaries in skincare product consumption. The phenomenon, termed 'Sephora tweens,' raises concerns about early exposure to adult-focused skincare, influenced by playful and attractive product packaging.

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