The Neon Show Karan Shroff, Partner & CMO, Unacademy on finding Creativity, creating timeless Marketing Campaigns and building an iconic Brand
# Marketer of the Year 2018 and 2019 by IAA Leadership Award held by International Advertising Association (IAA)
# Most Influential Youth Marketing Professional by Global Youth Marketing Forum 2019
# Top 30 CMO's in India 2020 by IAMAI
#" Marketer of the year" by The Economic Times ET Brand Equity
#SharkAwards2021
All of the above recognitions have honored our guest Karan Shroff, Partner & CMO at Unacademy, for his marketing strategies and the stellar brand campaigns time and again.
Before joining Unacademy, Karan was Heading Marketing at Xiaomi, and in this episode, he shares his decade-long experience in the marketing domain.
During the episode, Karan also talks about his first meeting with Unacademy Co- Founder & CEO, Gaurav Munjal, keeping his learners' emotions at the heart of all his campaigns, and much more.
Notes -
03:19 - Early career journey
04:39 - Story behind joining Unacademy
07:32 - Marketing campaigns close to his heart
10:30 - Learnings from Gaurav and Unacademy's culture
14:45 - Finding creativity, ideas and tapping into it
18:17 - Audacity of ambitions & goals
20:38 - Secret Sauce: Keeping the sentiments of the users at the core of the campaign
23:24 - How to build an iconic brand?
27:24 - What has Karan Unlearnt?
31:24 - Changes in marketing strategy as per the dynamic needs of the customers
35:36 - His timeless marketing advice for startups