The Simple and Smart SEO Show How to Maximize Black Friday Sales with Automated Email Marketing – Featuring John Hogan from Grid and Pixel
In this Black Friday-themed episode of the Simple and Smart SEO Show, Crystal Waddell welcomes John Hogan, co-founder of Grid and Pixel.
We dive deep into how e-commerce businesses, especially those on Shopify, can use personalized and fully automated email flows to drive more revenue.
Learn the secrets to converting visitors with targeted popups, the importance of various email flows (including abandoned cart, product browse, and post-purchase), and how Grid and Pixel streamlines everything with AI.
Whether you're a seasoned email marketer or just starting out, this episode is packed with practical tips for boosting Black Friday and year-round sales.
Key Takeaways:
- Automated Email Wins: Grid and Pixel helps brands automate both email campaigns and flows for increased sales and reduced workload.
- Email Flows Matter: Key flows like welcome series, abandoned cart, and post-purchase emails can significantly boost revenue.
- Personalization Drives Conversions: Tailored product recommendations and content outperform generic blasts.
- Shopify Email vs Klaviyo: Shopify email works for automations but struggles with high bounce rates in campaigns—Klaviyo or Omnisend are stronger choices.
- Time-Saving AI: Grid and Pixel acts like an AI-powered marketing assistant, reducing the need for costly agencies.
Episode Highlights:
- "We realized quickly that store owners didn’t want to implement email marketing themselves. They either didn’t have time or didn’t want to learn." – John Hogan
- "A product browse email can drive as much revenue as abandoned checkout emails over time." – John Hogan
- "Shopify email has a bounce problem—it’s great for automations, but campaigns can get shut down due to high bounce rates." – John Hogan
Listener Action Items:
- Audit Your Email Flows: Review whether you’ve set up all the essential flows—welcome series, abandonments, post-purchase, win-backs, etc.
- Test New Opt-in Offers: Swap out tired 10% disco
Text me your questions or comments!
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