Pricing, Value, and Innovation with Prof. Brian D Smith

Welcome to another incredible episode of the IDEA Collider│Pharma Book Club series with your host Mike Rea. Today we are joined by Prof. Brian D Smith, a pharma innovation geek for the past 24 years. He talks about his latest book, “ New Drugs, Fair Prices,” and how to manage the pharmaceutical innovation ecosystem for sustainable and affordable new medicines.

Additionally, he delves deep into discovery habitats and how every habitat contributes to the ecosystem for a sustainable and affordable supply of new medicines. Moreover, Brian expounds on an unhealthy ecosystem and three big goals to achieve in our ecosystems.

Tune in!

During this episode, you will learn about;

[00:21] Introducing the show

[01:17] About Brian Smith

[04:41] Brian’s main focus in his latest book, “New Drugs, Fair Prices.”

[09:20] A snippet of the introduction to Brian’s new book

[14:58] Why the definition of terms was important all the way through his book

[18:36] The selection pressure in the industry

[18:57] The seven types of habitats and what they need to contribute to the ecosystem

[22:30] The innovation habitat

[25:00] Brian’s definition of an unhealthy ecosystem

[28:46] Three big goals we need to achieve through our ecosystem

[33:20] Ecosystems don’t just change. How do you understand and manage them?

[42:00] Book recommendations for aspiring innovation and pharmaceutical geeks

[46:52] How to connect with Brian Smith

Let’s Connect!

Follow Brian Smith on;

• Website: https://www.pragmedic.com/
• Youtube: https://www.youtube.com/watch?v=35HFWM6tbTc
• Podcast: https://podcasts.apple.com/us/podcast/darwins-medicine/id1551652841

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●        Website: https://www.ideapharma.com/

●        Twitter: https://twitter.com/ideapharma

●        LinkedIn: https://www.linkedin.com/in/bigidea/

To listen to more amazing podcast episodes: https://podcast.ideapharma.com/