Future Fuzz - The Digital Marketing Podcast Ep. 89 - Don’t annoy people. How to avoid landing in SPAM - Margaret Sikora
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Summary
In this episode of Future First, Justin Campbell interviews Margaret Sikora, CEO of Woodpecker, who shares her inspiring journey from junior supporter to leading a SaaS powerhouse. The conversation delves into the importance of outbound marketing in today's economy, effective cold outreach strategies, and the challenges of email deliverability. Margaret emphasizes the need for relevance in messaging and discusses Woodpecker's innovative B2B marketing strategies, including their successful partner program. As a female CEO in a traditional market, she reflects on her experiences and offers valuable leadership insights.
About Margaret:
Margaret serves as the CEO of Woodpecker.co, a Polish SaaS startup that automates sales processes and gets your messages delivered to the main inbox. She began her journey with Woodpecker as a Junior Supporter and has been with the company for nine years, holding positions such as Head of Product, Interim Manager, and COO up to CEO, actively supporting Woodpecker's growth through scaling phases. Leveraging her expertise gained during her PhD in law, she is passionate about building SaaS solutions tailored to real market needs, based on feedback and close collaboration with clients, which enables her to execute a product-led growth strategy and achieve the company's long-term success.
Chapters
00:00 Margaret Sikora's Inspiring Journey to CEO
02:51 The Importance of Outbound Marketing in Today's Economy
06:04 Mastering Cold Outreach: Best Practices and Strategies
08:57 Building Relevance in Outbound Messaging
12:13 Navigating the Challenges of Email Deliverability
14:57 Woodpecker's B2B Marketing Strategies and Partner Programs
17:46 The Role of a Female CEO in a Traditional Market
21:03 Leadership Insights and Quickfire Questions