Exploring the Evolving Role of PGA Professionals with Joe Kelly - GCTUK 123

In this episode - following a catch up between Eddie & Leighton, Eddie welcomes Joe Kelly, Head of Membership Support at the Professional Golfers’ Association (PGA) of Great Britain & Ireland. Joe shares valuable insights into how the role of PGA Members is expanding far beyond the traditional golf professional.

As more clubs reassess their operations and restructure their business models, Joe discusses the wide-ranging skill sets that modern PGA Members are acquiring—spanning from business management and coaching to customer service and digital engagement. He provides real-world examples of how clubs can make the most of their PGA professionals and what to look out for during periods of change.

Joe also offers key advice for aspiring PGA Members, highlighting the qualities and competencies that will prepare them for success in a rapidly evolving golf industry.

Highlights include:

• The growing diversity in roles and responsibilities of PGA Members

• How clubs can adapt their structures to thrive in a changing environment

• Tips for current and future PGA professionals to stay ahead of the curve

Whether you're a club manager, PGA pro, or involved in golf operations, this episode is packed with actionable takeaways.

  https://www.pga.info/  

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