Experienced media expert Susie Moore shares how to become your own publicist overnight without hiring one. She discusses leveraging media outlets, telling your story, and growing your business. Learn valuable tips on gaining major media exposure and expanding your reach through established channels.
Leverage media outlets to grow business by becoming your own publicist.
Share personal stories or advice to resonate with readers and attract new clients.
Craft a strong media pitch focusing on uniqueness, relevance, and timeliness to increase chances of publication.
Deep dives
Utilizing the Power of Media Outlets
In this podcast episode, the speaker emphasizes the importance of leveraging media outlets to tell your story and grow your business. They discuss how being your own publicist and pitching to publications can provide credibility, reach a larger audience, and generate traffic. The speaker emphasizes the value of sharing unique and relatable stories or advice that can resonate with readers. They also highlight the significance of understanding the audience and tone of the publication when pitching ideas. By tapping into existing platforms, individuals can increase their visibility and potentially attract new clients or customers.
Uncovering Compelling Stories
The podcast episode encourages listeners to explore the many stories and valuable experiences they have within them. The speaker explains that everyone has something interesting to share, whether it is personal triumphs, unique perspectives, or practical advice. They provide examples of potential story ideas, such as overcoming challenges, parenting tips, or insights gained from specific experiences. The episode emphasizes the importance of recognizing the value of personal stories and how they can resonate with an audience. By uncovering these stories, individuals can discover compelling content that can be pitched to media outlets.
Crafting an Effective Media Pitch
The podcast episode dives into the process of crafting a strong media pitch. The speaker advises focusing on three key elements: why this, why you, and why now. They explain that the pitch should clearly state the topic or story idea, highlight the unique perspective or expertise of the individual, and tie the pitch to a timely event or trend if possible. The episode emphasizes the importance of personalizing pitches by researching and understanding the tone and audience of the targeted publication. By effectively articulating the value and relevance of the pitch, individuals can increase their chances of getting featured in media outlets.
Making it Easy for Media Outlets
The podcast episode stresses the importance of making it easy for editors and producers to consider and publish your content. The speaker advises being familiar with the content and tone of the publication, which helps tailor the pitch to align with their audience. They highlight the significance of personalization, showing that you are aware of the outlet's recent articles or discussions by mentioning specific references. Additionally, the episode recommends being open to collaborating with editors to shape the story or angle, as they possess deep audience insights. By making the process seamless and efficient, individuals can establish positive relationships with media outlets.
Overnight Rockstar Workshop
The podcast episode introduces the Overnight Rockstar workshop by Suzy Moore, which provides individuals with practical strategies and guidance on how to leverage media outlets and become their own publicist. Attendees will learn how to skyrocket their reputation and gain exposure for their business or brand. The workshop covers common mistakes, hands-on tips for getting started, and implementing the strategies learned. The episode emphasizes the value of attending the workshop to gain a deeper understanding of the media pitching process and unlock opportunities for growing one's platform through media features.
You need ONE thing to smash your competition… major media exposure. Luckily, I know just the gal to help you: Susie Moore!
Head to getrockstarpr.com/jenna to save your seat for her free class, Overnight Rockstar, where you’ll learn how to get noticed, skyrocket your reputation, and become your own publicist!
Susie has been featured on the Today show, Oprah, Business Insider, CNN, Forbes, Time Inc, Marie Claire, and more…
And she’s never hired a publicist, paid for any of these features, and had no inside connections when she first started out. And you don’t need to either!
Listen NOW to our conversation about how to become your own publicist, leverage media outlets to tell your story, and grow your business in the process. Head to getrockstarpr.com/jenna now!
