The Cardone Zone 517: How to Guarantee Your Ads Make Money
Jun 5, 2019
Discover the art of creating ads that resonate like catchy used car commercials. Learn how understanding your sales process can multiply your advertising success. Metrics and case studies reveal how targeted strategies can yield impressive profits. Uncover the ideal video lengths for impactful storytelling—90 seconds being key. Delve into engaging both cold and warm audiences, and the vital role of consistent exposure in boosting conversions. Finally, grasp how frequency in advertising can make or break your sales effectiveness.
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Know Your Sales Process
- Understand your sales process completely before investing in ads.
- Marketing brings strangers into the sales process where sales turn them into customers.
Use Math to Value Interactions
- Calculate your sales metrics to find the value of each customer interaction.
- Use math to find the worth of a phone call or lead to avoid losing money on ads.
Identify Sales Driver
- The essential sales driver is the critical action that results in making sales.
- Focus your ads on generating that driver to ensure your ads make money.