Behind Gym Doors | A Fitness Business Podcast 271: Building a 700 Member Fitness Business Empire with Cody Sweet
Sep 1, 2023
Cody Sweet, built a 700-member fitness business empire, shares insights on his unique partnership model, effective marketing and sales strategies, dealing with attrition, and his dedication to building the dream gym. They discuss the importance of location in marketing, challenges of scaling and opening new locations, and the influence of parents on children. Additionally, they explore lead generation, follow-up, and compelling offers for building a successful fitness business.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Setup and Features of Their Fitness Business
01:50 • 10min
The Importance of Location in Marketing
11:33 • 2min
Scaling a Fitness Business and Opening New Locations
13:17 • 12min
The Influence of Parents and Setting a Good Example
24:55 • 8min
Building a Successful Fitness Business: Lead Generation, Follow-up, and Compelling Offers
32:55 • 2min
The 'Godfather offer' and mutual connections in the fitness business
34:50 • 2min