Discover why now is the perfect time to expand your practice by incorporating laser therapy and attract new patients. Learn about the benefits and safety precautions of expanding during challenging times. Find out how integrating laser therapy can provide long-term stability for your practice.
Expanding your practice into laser therapy attracts new patients and helps reactivate patients who have graduated or need further treatment.
Investing in laser therapy during a downturn strategically benefits the practice, provides a competitive edge, and allows for successful growth once things settle down.
Deep dives
Expanding Practice into Laser Therapy
Now is the time to expand your practice into laser therapy. Despite the current economic downturn and the impact of the coronavirus, you should focus on growing your capabilities to quickly regain productivity. Laser therapy is a proven, powerful, and unique modality that complements physical medicine, physical therapy, chiropractic, orthopedic, neurology, and family care practices. It effectively treats conditions like set syndrome, rotator cuff tendonitis, neuropathy, post-concussive syndromes, headaches, fractures, sprains, strains, and chronic pain by reducing pain, inflammation, and promoting healing. Adding laser therapy to your practice attracts new patients, differentiates you from competitors, and helps reactivate patients who have graduated or need further treatment.
Benefits of Laser Therapy in Practice Expansion
Expanding your practice into laser therapy brings several advantages. Firstly, it attracts new patients because laser therapy grabs their attention through eye-catching visuals, videos, and its uncommon nature in the healthcare industry. Additionally, it helps reactivate patients who can benefit from laser therapy in addressing other health issues beyond what was originally treated. Secondly, investing in laser therapy during a downturn is strategically beneficial and provides a competitive edge when the market rebounds. Thirdly, the time available during the current situation allows for learning, equipment purchasing, and developing a well-planned marketing strategy, which leads to successful practice growth once things settle down.
Overcoming Challenges and Achieving Practice Stability
Expanding your practice and investing in laser therapy may seem daunting in terms of overhead costs and staff requirements. However, increasing patient numbers ultimately leads to long-term business stability. Even if you are currently seeing fewer patients, incorporating laser therapy can mitigate the impact and ensure better recovery once patient numbers increase. It is crucial to have a proven, powerful, and marketable modality like laser therapy to attract new patients, retain existing ones, and maintain practice stability in the long run.
