Canva has revolutionized design capabilities for brands of all sizes. But what goes into the social strategy that fuels their success?

We are delighted to be joined by Jacky Barker, Social Lead at Canva, on this episode of Social Pros.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

ICUC

Full Episode Details

Canva is everyone’s best friend! It’s a smart visual communications platform helping social pros with marketing, presentations, branding and so much more. Plus, it features a ton of useful features and templates for you to get started with ease.

As our guest likes to say, it’s “the full shebang”!

But what are the secrets behind their rise and how does their social media strategy support their success?

On this episode, Jacky Barker, Canva’s Social Lead, explains how community and culture are super important to help keep the brand in the spotlight.

She takes us through her day-to-day responsibilities, how she identifies target audiences and demographics, how her and her team leverage Pinterest and TikTok and so much more.

This is packed full of expert advice and top tips and tricks for any social pro!

In This Episode:

0:00 - Introduction
4:14 – Explaining Canva
5:04 – Jacky’s day-to-day
7:46 – Acting on cultural cues
9:09 – The boom of TikTok
11:09 – Engaging with Canva’s community
13:24 – Canva’s target audience
19:05 – Canva changing their messaging
22:20 – How Jacky and Canva leverage Pinterest
27:08 – Determining the next steps for Canva’s social
31:41 – Jacky’s parting advice for social pros

Resources

Get the new State of Marketing report for free from Salesforce
Schedule a consultation with ICUC
Grab your free Social Media Audit Bundle
Canva
Canva on Pinterest
Follow Canva on Twitter
Follow Jacky Barker on LinkedIn
Follow Jacky Barker on Twitter

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