Industrial marketers need content to fuel demand generation campaigns. Many of us work on small teams with few resources. In this episode, Mary and Brendon discuss how small teams can become content engines. ∙ Content strategy starts by determining your goal ∙ Creating a content plan - what do we need to create and what mediums to use? ∙ Is recurring content right for you? Be sure to check out our full discussion on Industrial Marketing Live for more details here: https://youtu.be/Ujm9v_fmGoM Join us twice a month on Industrial Marketing Live as we dive into all things marketing at industrialmarketinglive.com