This episode featuring a conversation with Jacqueline Strum, President & Publisher of Wine Enthusiast Media, as the second generation of her family’s business. She began her career in marketing and public relations, working with agencies such as Hunter PR and Mission Media, before moving into digital media at UrbanDaddy. She later founded ThirstyNest, the first wine and spirits registry for the modern couple, as a subsidiary of Wine Enthusiast Companies. In 2019, she became Associate Publisher of Wine Enthusiast Media, where she spearheaded the development of innovative digital products, multi-channel media programs, and helped define a new style and voice for the publishing team. In 2024, Strum expanded the brand’s reach by launching Wine Enthusiast Travel, which encompasses the Tasting Room Directory and consumer tourism experiences through Cork+Compass Travel. She holds a degree in International Business with a minor in Fine Arts from George Washington University and an Advanced Certificate from the Wine & Spirit Education Trust. You’ll hear her thoughtful insights about the business side of the wine industry, the inspiration behind new projects, and her behind-the-scenes perspective of wine media - and what that even entails - as we get ready to roll into the new year. You’ll love her holiday wine recommendations as well! You can follow @wineenthusiast and @jackistrum on Instagram, and you can check out www.winenthusiast.com to learn more about the business.

Recorded December 5, 2025

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Episode 167 - New Opportunities for Wine Tourism with Jacqueline Strum, President & Publisher of Wine Enthusiast Media