Joining Matt on this week's episode is Cara Osborne, Assistant Professor within the Walton College in the Strategy, Entrepreneurship, Venture and Innovation Department. Cara is also the founder and Chief Clinical Officer at Baby+Co, founder at Blaize & Brooks Bourbon, owner of the Butcher Rose bed and breakfast and a former nursing professor for the University of Arkansas. In the episode Cara highlights her entrepreneurial journey and her use of human centered design/design thinking when it comes to developing a company and product.