In Before The Lock cover image

In Before The Lock

🔓 105: Measurin’ vibes

Jan 30, 2024
Hosts discuss the importance of measuring community ROI and the frustration surrounding this topic. They emphasize the need for accurate data and assumptions in decision-making. The hosts share their joy of receiving Buntini's and reflect on the delicious flavors and discontinued favorites. They also indulge in pretzels and speculate on the cause of their wife's thinness. The chapter explores their high energy levels and the secrets behind it.
55:59

Podcast summary created with Snipd AI

Quick takeaways

  • Measurement is crucial for proving the value and success of a community.
  • Understanding the goals of community members and aligning them with community objectives is essential.

Deep dives

Importance of Measurement

The podcast episode discusses the importance of measurement in community building and addresses the recent trend of downplaying the significance of metrics and ROI. The hosts express frustration towards the notion that measurement is unnecessary and argue that it is crucial for proving the value and success of a community. They highlight the cyclical nature of this debate within the community building industry and emphasize the need to prioritize measurement to build authentic and vibrant communities.

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