Today’s guest is Jacquelyn De Jesu, the founder, CEO, and inventor of Shhhowercap. Built 11 years ago, Shhhowercap turned the humble shower cap into a premium, reusable staple designed to protect blowouts and styled hair from water and humidity. Made with breathable, hydrophobic nanotech fabric that repels water, is antibacterial, machine washable, and backed by seven patents, the brand is a testament to thoughtful design and innovation in beauty. Jacquelyn shares how her background as a creative director led her into beauty, her advice for founders without a “traditional” industry path, and why protecting her invention through patents was non-negotiable while building the business. Plus, what happens when your patent is challenged and the outcome of Shhhowercap’s 2023 jury trial.

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