The Happy Clients Podcast If You Want To Keep Your Agency Small, That's Not A Bad Thing. A Chat With Jonathan Leafe, Agency Consultant
Embracing the Future of Agencies: A Chat with Jonathan Leafe
Recently, we chatted with Jonathan Leafe, a distinguished agency consultant and thought leader with oodles of industry experience.
As a digital pioneer, he's witnessed the rollercoaster ride of agency transformations.
Understanding Goals and Skillsets of Agency Owners (Not Rocket Science!):
Jonathan shared that knowing your goals and prowess is pivotal. Aiming for growth isn't always the rainbows and unicorns solution—it sometimes pays to stay small and nimble for happiness and triumph. Many agency founders lack the magical touch to grow from minuscule to massive businesses and often stumble in the metamorphosis. So, if your heart flutters with passion for your work, and you'd rather skip the business admin part, focus on being small but fabulous!
Account Management – The Secret Sauce to Scaling Your Agency:
Throughout the chat, Jonathan emphasized the vital role of account management in propelling agency growth. He urged agencies to invest in their account management team, to ensure clients are over-the-moon happy, satisfied, and loyal customers for eons to come. Plus, he cautioned against becoming a "yes" puppet, advising agencies to focus on providing client's true needs.
The League Table Approach:
This chic strategy, introduced by Jonathan, involves ranking clients like a league table. Clients are scored on profit contributions, growth potential, and overall delight, allowing account managers to pour their hearts and energy into clients who genuinely sparkle for your agency's success. This strategic approach fosters enduring growth and profit.
Jonathan's wisdom provides a crystal-clear perspective on the evolving agency landscape and how intentional decisions regarding agency size and concentration can lead to lucrative and satisfying results for agency owners. The crème de la crème takeaway? Understand your goals, prioritize, and embrace account management as the backbone of a thriving agency!
Check out his book, "I'm an Agency Owner. Get Me Out Of Here!" on Amazon and other fabulous booksellers.
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[ABOUT THIS PODCAST] Welcome to the Happy Clients Podcast, brought to you by DOT and Company-- the world's best and only team of client account managers for digital marketing agencies. Whether you're a virtual assistant, an agency owner, or a client-facing account manager, we all deal with clients. Lucky for you. client management is what we do best. On the happy client's podcast, we won't shy away from the ups and downs of managing clients in the agency world, but we'll be right there alongside you to learn together and share the real juicy stuff we'll undoubtedly face when it comes to client management. Now, let's dig in, chat CAM life and have some fun along the way.
Cheers, to happy clients!