“Ditching what we are good at: A change of course for Anima International in France” by Keyvan Mostafavi, Anima International

My name is Keyvan, and I lead Anima International's work in France. Our organization went through a major transformation in 2024. I want to share that journey with you.

Anima International in France used to be known as Assiettes Végétales (‘Plant-Based Plates’). We focused entirely on introducing and promoting vegetarian and plant-based meals in collective catering. Today, as Anima, our mission is to put an end to the use of cages for laying hens.

These changes come after a thorough evaluation of our previous campaign, assessing 94 potential new interventions, making several difficult choices, and navigating emotional struggles. We hope that by sharing our experience, we can help others who find themselves in similar situations. So let me walk you through how the past twelve months have unfolded for us.

The French team

Act One: What we did as Assiettes Végétales

Since 2018, we worked with the local [...]

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Outline:

(01:13) Act One: What we did as Assiettes Végétales

(03:55) Act Two: The moment we realized we needed to measure our impact more precisely

(05:12) Act Three: The evaluation

(07:23) Act Four: Ending our previous campaign

(09:09) Act Five: Searching for a new intervention

(11:30) Act Six: The struggle to choose

(14:11) Act Seven: The strengths of the cage-free campaign

(16:34) Conclusion - Where we stand today

The original text contained 10 footnotes which were omitted from this narration.

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First published:
February 22nd, 2025

Source:
https://forum.effectivealtruism.org/posts/vfADxsPECqcbd3vs6/ditching-what-we-are-good-at-a-change-of-course-for-anima

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Narrated by TYPE III AUDIO.

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