Sales Enablement and it's impact on the Tech industry - Paul Butterfield

Founder of the Revenue Flywheel Group, Paul Butterfield, is a seasoned sales enablement leader and consultant.  Passionate about sales, he mentions that he still thinks of himself as a sales guy. Paul cut his teeth at world-class enterprises like HP and Microsoft and went on to focus heavily on refining the art of sales enablement.

In this comprehensive podcast episode, Paul talks about sales enablement and what is involved in empowering customer-facing teams to successfully differentiate themselves through exceptional customer experiences instead of relying on product features or pricing. He also talks about the concept of Customer Journey Enablement, a term coined by the Revenue Flywheel Group.

Last but not least, Paul tells us about tech game changers in the sales landscape that he is excited about.

Get in touch with Paul on LinkedIn: https://www.linkedin.com/in/paulrbutterfield

You can visit Revenue Flywheel Group’s website here: https://www.revenueflywheelgroup.com