Creating Value Beyond the Event

In today’s episode, I sit down with Amanda Reese, a former Division I athlete turned elite event strategist, to talk about what really makes an event unforgettable. Amanda shares how she designs experiences around emotion, business value, and long-term impact, always keeping content and community at the core. We talk through her approach to matching the right people with the right room, creating moments that feel personal, and turning events into content machines that keep delivering. She also opens up about staying grounded in chaos, managing shifting expectations, and how her early experiences in sports helped shape her ability to thrive in high-pressure environments.