Show Notes Michael Smart
Over 25 years in the information technology and software industry in several executive positions with responsibility for product management, product marketing, development and operations for NASDAQ--traded companies in the internet and software industries.
In these roles I have successfully guided the development and launch of new products in the internet security, service management and mobile data software markets.
The most exciting and rewarding work I do is show marketing and product executives how to change the ground rules and win in the market with their solutions.
As a practitioner in product management, product marketing and product lifecycle management; I work with small and large firms to improve their go-to-market results.
I have delivered value to companies in the following areas:
Product Assessment- identifying the cause of potential revenue and profit leaks for the product. This is followed with recommendations for quick fixes with fast payback and long term strategies.
Product Transformation -defining new opportunities for existing products in adjacent markets through re-packaging and pricing options.
Specialties: Developing and implementing product lifecycle, product management and product marketing best practices in technology companies.
We talk about:
What is a product life cycle and what we should know before we talk about launching a product?
What is a product assessment and where do companies struggle with this?
How has launching a product changed over time in Silicon Valley?
What is it like to run a consulting agency?
And much more
Connect with Michael
https://www.linkedin.com/in/masmart/
- Twitter Mike_Smart
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