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Liberty's Highlights
Interview with David Kim a.k.a. Scuttleblurb (2025) ๐๐๐๐ฐ๐ธ
Jan 17, 2025
David Kim, an investment researcher and founder of Scuttleblurb, shares insights from his impressive journey in investment research. He reflects on Scuttleblurb's recent growth and the evolving dynamics of subscription services. The conversation also dives into the pitfalls of retail investing, emphasizing the need for analytical skills over mimicry. Kim discusses the shift to AI tools in research methodologies and highlights ongoing subscriber trends while maintaining content authenticity. Lastly, they explore market predictions and acquisition strategies amidst uncertainties.
38:23
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Quick takeaways
- The substantial pivot towards Substack significantly increased revenue streams and showcased a shift in audience preferences for in-depth investment insights.
- David Kim's integration of artificial intelligence tools into his research process enhances efficiency while maintaining the importance of thorough foundational research.
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Business Growth and Revenue Insights
The podcast outlines the financial performance of Scuttle Blurb for 2024, reporting gross revenue of approximately $310,000, which reflects a 9% year-over-year increase. This growth comes notably from a shift towards a Substack platform, which has grown to contribute 32% of total revenue, up from 21% in the previous year. While the WordPress side of the business experienced a revenue decline of 6%, Substack bookings surged by 65%, indicating a significant pivot in audience preference. This overall growth trend is set against a backdrop of recovery following a challenging financial environment in 2022.
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