Let's talk balancing cutting-edge AI tools with timeless human interaction skills with our guest, Steve Radford of the UK. Learn why relying solely on technology can lead to missed opportunities in building genuine connections with clients. Discover how Steve's seven-step sales methodology can guide you to align perfectly with customer buying preferences.

Elevate your sales game with personalized customer communication that goes beyond listing features. Understand the necessity of transitioning quickly to advantages and personalizing benefits using the customer's own language. Mark and Steve underscore the critical role of follow-ups in refining your sales strategy for the future. This episode equips you with tactical insights to make every customer interaction count, ensuring no potential is left untapped.

👤 About the Guest

Steve Radford trains frontline sales teams to master conversational selling. He is the author of 'How to Sell'. → Find it at this link.

💡Read the BLOG for this episode.

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