Ep 19 - Asher Yaron - Everything You Thought You Knew About Coffee Was Wrong

Asher Yaron is a self-proclaimed "Coffee F.R.E.A.K".  He has been involved and exposed to each and every stage of the coffee-making process, or to say, “from the cherry to the cup”.

His true passion is to share his coffee knowledge and experience with as many people as possible through his online “Coffee University”.  He truly believes that the powerful effects of Arabica coffee (only drink Arabica people!) can change people’s lives for the better.

I found out about Asher and his work through his very entertaining and eye-opening Ted Talk from 2012.

On the podcast, Asher talks about how the majority of coffee most of us regularly purchase and consume is actually dead. He deep dives into a better and healthier way to consume our coffee - through the power of the raw coffee bean and consuming freshly roasted coffee very shortly after roasting.

Coffee is ubiquitous, we consume it daily - some of us can't start our days without having at least one cup of this magical liquid. According to Asher, most of us don't really know what a fresh cup of coffee tastes like and what the true potential and benefits of coffee can be - that we have yet to unfold and experience.

Asher took me to Coffee University in this episode, painting a very clear picture of how he sees the upcoming "4th wave" of coffee coming to fruition.

Enjoy the episode!

To get Asher's E-book for free, just put your name & email in the link below.
https://coffeetruther.com/4thwaveaudio/

Asher's website - https://coffeetruther.com/ -

Asher's Ted Talk - https://www.youtube.com/watch?v=JaQNy0Ef4YY

Any comments, requests or questions, please reach out - my email is roybntz@gmail.com