Steve Lowell: Love Your Audience and You Will be Heard

About Steve Lowell: Steve Lowell is the 20-2021 President of the Global Speakers Federation. He's been on the live stage for over 50 years, is a Certified Speaking Professional (CSP), and a multi-award-winning professional speaker.  Steve speaks to entrepreneurs and shows them how to establish a reputation as the unmistakable authority in their field by changing how they present and sell their expertise. As a main stage speaker at your event, Steve will keep your entire audience captivated, engaged, and entertained. If your audiences are entrepreneurs, business owners, thought leaders, experts, or innovators, Steve will shake their beliefs, disrupt their perspectives, and inspire them to become more than they ever thought they could be.  Steve's content is educational, transformative, and interactive. But most of all, you'll find Steve to be extremely easy to work with! He rarely uses slides and he always delivers. Steve is an informational keynote speaker. His content is targeted at experts who need a simple method to present, explain, and sell their complex solutions through the spoken word. Check out the latest episode of our Conversational Selling podcast to learn more about Steve.

 

In this episode, Nancy and Steve discuss the following:

• The art of speaking to sell without selling.
• Steve’s tips on how to become a transformational speaker.
• The best way of making money through speaking.
• Why would so many people struggle to monetize when they speak?
• Sharing information with the audience that will make it buy your product.
• Introverts are the best public speakers.
• The myths that entrepreneurs believe prevent them from making money when they speak.

Key Takeaways: 
 

• The reason why so many people struggle is because we're under this misconception that when we get in front of an audience, our job is to solve their problem.
• What people are looking for from a speaker is not a solution; they're looking for clarity.
• Instead of going to an audience and saying: “Here's the solution to your problem,” go to the audience who says: “Here is why the problem exists and why you need me.”
• As an introvert, I'd much rather be in front of an audience where I'm comfortable than at a party of 10 or 12 where I am less comfortable.
• I believe the audience needs to feel like they are understood.

“So, on that side of the business, speak to sell is where you get in front of an audience of targeted prospects, and you speak a certain way, and then they come up and hire you or buy your stuff from you. And the key there is for most people is that most people hate to sell. Most people really don't like standing in front of an audience or even in front of a prospect and feel like a salesperson. So, when I say without selling, it means that there are techniques that one can use to generate business through the spoken word without feeling like you must have a shower afterward." – STEVE

"We have this message that people need to hear, but having the message isn't enough. It needs to be packaged in a way that people can receive the message openly and be able to apply it to their own lives. And so there are certain characteristics that I teach people to build into their message so that the audience can be open to receiving the message and to be able to receive it in a way that is relevant to them so that they can go forth and make change." – STEVE
 

"And it's difficult to break into that area. There are high barriers of entry, but anybody can learn to get in front of an audience, whether it's live or virtual, and sell their products and services and make far more in a single presentation than they could ever make being paid by an association or a corporation. So, this is the way my wife and I do it. And you can, and I say you as a general you, pretty much anybody who puts a little bit of effort and thought into it can get in front of an audience and sell their products and services and generate enormous amounts of business through speaking if they know how to do it well. And that's what we focus on, is teaching people how to do that. So that's really the best way to make money speaking." – STEVE

 

Connect with Steve Lowell:

• LinkedIn: https://www.linkedin.com/in/stevelowell/
• Personal Website: https://stevelowell.com/

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