Using Rapid Sequential Phase Gating In a Product Launch

This week on the SBI Sales and Marketing podcast, we discuss how to conduct a successful product launch with Andrew Wright, vice president of design at Cypress Semiconductor.

In our first segment, Greg and Andrew discuss launch planning. Andrew shares how to determine the goal of launching a new product, such as revenue expectations and how to decide on the initial set of target customers. He also explores how to set up organizational readiness, specifically with the sales team, to make sure they are ready for this product launch. He then briefly touches on who is responsible for the launch, how to figure the launch budget, what risks to take into account and how to measure the success or failure of the new product introduction.

In our second segment, Greg and Andrew discuss how to execute the product launch. Andrew shares time objectives, sales enablement, reference customers and testimonials. Then he elaborates on how he measures success during and after the launch.

In our final segment, Andrew summarizes all the above information into an action plan you can apply to your own product launch.