The Joe Pomp Show The NFL's Christmas Day Expansion Comes Down To Simple Math
Apr 2, 2024
Exploring the NFL's push to take over Christmas Day from the NBA, discussing the recent triple-header, impact on ratings, and future scheduling. Analyzing the financial implications of the NFL's viewership, including record-breaking games and the need to broaden viewership for revenue growth.
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NBA Dominance On Christmas Day
- The NBA has dominated Christmas Day games for 75 years with high viewership and marquee matchups.
- These games have been crucial, second only to the NBA Finals in importance on the NBA calendar.
NFL’s Christmas Day Viewership Surge
- The NFL's Christmas Day triple header averaged 28.4 million viewers last year, dwarfing the NBA's 2.8 million average.
- This NFL game's audience was nearly twice that of all the NBA's Christmas games combined.
NBA Viewership Declines Sharply
- The NBA's Christmas game viewership has fallen by more than half over five years, dropping from 5.8 to 2.8 million average viewers.
- The NFL's Christmas Day games dramatically disrupted the NBA's traditional audience numbers.