The Joe Pomp Show
The NFL's Christmas Day Expansion Comes Down To Simple Math
Apr 2, 2024
Exploring the NFL's push to take over Christmas Day from the NBA, discussing the recent triple-header, impact on ratings, and future scheduling. Analyzing the financial implications of the NFL's viewership, including record-breaking games and the need to broaden viewership for revenue growth.
08:08
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Quick takeaways
- The NFL's Christmas Day triple-header aims to compete with the NBA, attracting more viewers and potentially overshadowing the NBA's viewership numbers.
- The inclusion of out-of-home data in viewership metrics since 2020 benefits the NFL's decision for Christmas Day games, leading to increased revenue opportunities.
Deep dives
NFL's Challenge to NBA's Christmas Day Dominance
The podcast discusses the NFL's strategic move to schedule a Christmas Day triple-header, historically a significant day for the NBA, raising competition between the two leagues for viewership. By attracting 28.4 million viewers on average, the NFL overshadowed the NBA's 2.8 million viewers last year, affecting the NBA's declining Christmas Day viewership trend over the years.
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