Episode 590: Be the Fire. Wish for the Wind.

In this quick, heartfelt episode, Wil delivers a philosophical and motivational message for independent hospitality business owners. Drawing from 18 years of experience serving restaurants and 12 years of podcasting, Wil reflects on the remarkable anti-fragility of this industry.

Inspired by Nassim Nicholas Taleb's book Antifragile, Wil explains how independent restaurants, coffee shops, breweries, boutique hotels, and similar businesses don’t just survive difficult times—they grow stronger because of them. He shares one of his favorite lines from the book:

This episode is a reminder that adversity can fuel growth, creativity, and resilience. In uncertain economic and political times, Wil urges listeners to embrace their inner fire—because the wind is always coming.

🔥 You are the fire. And the wind only makes you stronger.