BIG IDEAS BY NEW ECONOMIES

He Built A $1.8B AI Company With No Experience | Max Junestrand

12 snips
Dec 14, 2025
Max Junestrand, Co-founder and CEO of Legora, shares his journey in building a groundbreaking legal AI company that's raised $260M. He discusses how the GPT revolution transformed legal tech, making it a prime area for innovation. From speeding up workflows to enhancing junior lawyers' skills, Max highlights the evolving role of AI in law. He emphasizes the importance of embedding AI directly into legal tasks and explains how new pricing models challenge traditional billable hours, all while maintaining a mission-driven company culture.
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INSIGHT

GPT Was The Paradigm Shift

  • GPT flipped legal AI from impossible to practical almost overnight.
  • Embedding with a law firm practice-by-practice let Legora iterate into product-market fit quickly.
ADVICE

Compress Roadmaps Into Quarters

  • Condense what you'd normally achieve in a year into a quarter to move faster.
  • Align the whole company to that tempo and leverage rising model improvements to grow with customers.
INSIGHT

Product Evolves Into Workflow Integration

  • Legal AI UX evolved from chat wrappers to tabular review and Word-native drafting.
  • The real product advance is embedding AI directly into lawyers' workflows at scale.
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