Ola, Flipkart & Swiggy use This $800 Million Software to Send Notifications | Raviteja, MoEngage

Oct 10, 2025

In this engaging discussion, Raviteja Dodda, Founder and CEO of MoEngage, shares his journey of building a leading customer engagement platform from India, now sending 80 billion messages to 2 billion users. He explores the importance of local markets in his company’s initial success and contrasts pricing strategies between Indian brands like Swiggy and US counterparts like DoorDash. Raviteja also discusses the challenges and triumphs of expanding into international markets and the pivotal role of data and regional autonomy in scaling operations.

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ANECDOTE

Product Born From Founder's Pain

Raviteja built MoEngage from a pain he faced running Delight Circle, an early mobile app for offers and coupons.
He and his co-founder coded an engagement tool after seeing high uninstall rates and unmet needs in mobile retention.

ADVICE

Organize As Regional Startups

Structure regional teams as independent startups with full go-to-market ownership.
Run quarterly regional targets and reviews so each market gets focused execution and accountability.

INSIGHT

Why Indian Customers Can Be Valuable

Indian customers will pay if you deliver clear value and results.
Competitive vendors who price down the market can erode pricing power, not the customers themselves.

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Ever received a push notification on your phone? There’s a good chance it came through MoEngage.

Raviteja Dodda, founder of MoEngage, shares the story of building a SaaS company from India that now sends 80 billion messages to 2 billion users across 1,200 brands. A decade-long journey of MoEngage from its early years to becoming a category leader in customer engagement.

He shares how the company grew by focusing on Indian customers as the strongest validation of product-market fit, before expanding globally by building regional teams with autonomy and hiring people with a founder’s mindset to navigate new markets.

Ravi also shares the why behind differences in pricing between US and Indian customers (think Swiggy vs DoorDash) and how revenue margins vary when selling in India versus abroad.

Whether you’re curious about the software powering some of the most familiar brands and apps we use every day, or want a behind-the-scenes look at how MoEngage built an $800M global SaaS business from India,then this episode is for you.

0:00 – Trailer
1:12 – Founder of software powering messages to 2B Users
3:50 – Building one of India’s first mobile apps
8:49 – Acquiring India’s top consumer Internet companies
10:12 – Mobile → online → offline: Covering all touchpoints
13:19 – How MoEngage became a category leader
16:52 – Customer support is extremely rewarding in India
24:12 – Reasons for Pricing gap: Swiggy vs. DoorDash
27:55 – Revenue margins: India vs. abroad
28:30 – Moving OLA from internal solution to Moengage
29:54 – Key milestones in MoEngage’s journey
32:32 – Revenue split across customers
33:37 – GTM to take a product built in India global
41:19 – Why MoEngage should’ve entered Europe earlier
43:51 – Middle East as the fastest-growing market
44:21 – People who create v/s people who execute playbooks
50:05 – How to sign large global customers from India?
52:54 – Spotting early adopters in new markets
55:59 – Can new companies win in mature categories?
59:13 – MoEngage’s position in AI
1:01:54 – Building a $10M ARR SaaS: US vs. India
1:03:57 – Scale in India first or go US on Day 0?
1:08:45 – MoEngage’s IPO timeline
1:10:05 – Most exciting SaaS companies from India
1:14:11 – Regional teams as mini-startups
1:16:51 – What worked for MoEngage in fundraising?

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This video is for informational purposes only. The views expressed are those of the individuals quoted and do not constitute professional advice.

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