Politics Now Why young women are key this election
Apr 17, 2025
Isabella Higgins, a knowledgeable ABC Vote Compass Reporter, dives into the significant role of young women in the upcoming election. She explores how shifting voter priorities, particularly around economic issues, are reshaping the political landscape. The conversation highlights the growing influence of young female content creators on voter engagement and the importance of authenticity in political communication. Higgins also addresses the challenges political parties face in connecting with a younger electorate, especially regarding housing and social stability.
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Cost Of Living Drives Voters
- Cost of living remains the most important election issue, overtaking environment concerns.
- Younger demographics (18-39) show over 54% struggling financially, influencing their political views.
Climate Action Support Has Softened
- Support for stronger climate action dropped from 61% in 2022 to 36% in 2023.
- While renewables remain broadly supported, the urgency to act on climate has softened amid economic concerns.
Immigration Support Falls Sharply
- Voter support for immigration has shifted dramatically from 49% wanting more migrants in 2022 to only 16% in 2023.
- Now majority want less immigration, linking it closely to housing stress concerns.