Lead the People #119: Untangling Your Brand: High-Impact Brand Advancement with Lyn Wineman
As KidGlov’s founder, president, and chief strategist, Lyn leads their diverse team of talented professionals to drive growth through strategic branding and marketing communications. She has been instrumental in promoting regional and national organizations such as Immanuel, Lincoln Community Foundation, HopeSpoke, St. Monica’s, Regency Shopping Center, MembersOwn Credit Union, Farmers & Merchants Bank, Union Bank & Trust, and Bryan Health.
Top 3 Takeaways
- Give it a Boost. A strong brand strategy makes everything easier and more effective - from commanding higher prices to warding off competition and building stronger internal culture.
- All-Inclusive. Branding isn't just about logos and names - it's about messaging, visual identity, and expressing your organization's unique value through comprehensive strategy.
- Get in Synch. Purpose-driven branding helps organizations connect with audiences who want to align with brands that share their values, creating meaningful impact.
From Our Sponsor
The Predictive Index (PI) is an award-winning talent optimization platform that aligns business strategy with people strategy for optimal business results. More than 60 years of proven science, software, and a curriculum of insightful management workshops make PI the solution for any company looking to design great teams and culture, make objective hiring decisions, foster engagement, and inspire greatness in their people anywhere in the world. More than 10,000 clients and 480+ partners use PI—including Nissan, Citizens Bank, Subway, Blue Cross Blue Shield, and Omni Hotels—across 90+ countries. Learn more at predictiveindex.com.
From the Source
"We like to say that when you have your brand, a strong brand strategy in place, everything is easier. Everything is more effective."
"Why does what you are doing, whether it's a product, a service, a department, a project, why does it absolutely need to exist in the world?"
"What we've done with this Brand Advancement process is we've taken some of those tools that those big brands use and we've made them accessible to organizations with more modest budgets."
"If you wanna stand out, just like the name of the book, Untangling Spaghetti... If I get your attention and you ask why, even for 10 seconds, I win. Right? And that's what the branding is all about."
"One of the hardest things about branding is if you're doing it right, you're probably going to pick something that makes you a little uncomfortable at first because it's different."
Connect with Lyn
Untangling Spaghetti (book): https://a.co/d/6mR9jgm
Brand Advancement (masterclass): https://kidglov.com/brandadvancement
Website: http://www.kidglov.com
LinkedIn: https://www.linkedin.com/in/lynwineman