The Over 40 Alpha Podcast Episode 175 - Legacy Series: The Real OG of Online Fitness: Strength, Soul & Legacy with Elliott Hulse
No trends. No gimmicks. No fake personas.
Just real strength. Real impact. And a real legacy that helped shape the online fitness world as we know it.
In this episode, I sit down with Elliott as part of our new Funk Fitness Legacy Series, where we honor the pioneers, OGs, and trailblazers who laid the foundation for what we do today in this space. And there’s no better person to start this with than the man behind Strength Camp, the original “Yo Elliott,” and one of the first to ever build a real following with fitness content on YouTube.
We get into it all — his early days growing up in Brooklyn, how his uncle unknowingly shaped his destiny, how a few YouTube videos turned into $30K months, and why he walked away from being one of the most recognizable faces in fitness to pursue something even bigger.
This episode isn’t just a walk down memory lane. It’s a real look at what happens when you stay true to your calling — even when people don’t get it. Even when they label you. Even when they leave.
And now? Elliott’s still standing. Still leading. Still telling the truth.
Whether you remember the golden era of fitness online or you’re just hearing “Yo Elliott” for the first time, this one will hit different.
Episode Highlights:
00:00 - Introduction
06:37 - Elliott’s upbringing and the uncle who shaped his journey
13:30 - Dropping out of grad school and starting Strength Camp
20:16 - The journey to YouTube and the birth of "Yo Elliott"
32:43 - “Yo Elliott” origin story and the power of branding
34:51 - The real story of the "Critical Bench"
38:50 - Hard lessons from partnerships and staying solo
44:14 - The good old days of affiliate marketing
48:08 - Spiritual awakening: fasting, catholicism & backlash
56:54 - Being misunderstood — and staying grounded
1:03:20 - What’s happening to men and how to fight back
1:11:03 - Elliott’s legacy and mentoring the next generation
🔥 JOIN THE BROTHERHOOD 🔥
If you’re over 40 and ready to reclaim your strength, purpose, and legacy, join hundreds of men transforming their lives with us.
✅ Workouts built for men 40+
✅ Nutrition plans that cut through the noise
✅ Live coaching for real results
✅ Mental toughness and masculine energy
👉 Start for just $1 at: https://www.over40alpha.com
💪 ELLIOTT’S KEYS TO STRENGTH AND LEGACY
Elliott’s take on what it takes to be a man of impact:
- Integrity – Stay true to your voice, no matter the cost
- Faith – Let God guide your path and surrender the throne
- Strength – Build it in body, mind, and soul
- Mentorship – Pass the torch to the next generation
- Purpose – Live for something bigger than yourself
Subscribe and Listen on iTunes:
https://podcasts.apple.com/ca/podcast/the-over-40-alpha-podcast/id1446632685
Listen to This Episode on Your Favourite Podcast Channel: https://over40alphapodcast.com/
Your support of the Over 40 Alpha Podcast helps to spread the word and ultimately change the lives of men worldwide over 40, 50, and 60 who struggle with health and fitness.
I want to give a MASSIVE thanks to everyone stepping up and leaving 5-star reviews.
Please Review and Share the Podcast Here:
https://podcasts.apple.com/us/podcast/the-over-40-alpha-podcast/id1446632685
📲 Connect with Elliott Hulse:
- Website – https://elliotthulse.com/
- YouTube – https://www.youtube.com/@elliotthulse1/
- Instagram – https://www.instagram.com/ELLIOTTHULSE
Connect with Funk Roberts:
- Website - https://www.over40alpha.com/
- Instagram - https://www.instagram.com/funkrobertsfitness
- Facebook - https://www.facebook.com/funkrobertsfitness
- Funk’s book ‘Nutrition for Men Over 40’ - www.over40meals.com