Using Amazon’s DSP to Drive Demand -- Will Haire // BellaVix

Will Haire, Founder and CEO of BellaVix, talks about how to use Amazon's DSP for higher ROI and increased sales. When you’re selling higher-priced products, you must first build awareness and credibility before focusing on the bottom of the funnel. You’ll have to deal with a longer consideration time, and you’ll need an effective full-funnel advertising strategy. Today, Will discusses using Amazon's DSP to drive demand. Show Notes

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• Will Haire: Website // LinkedIn
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