Hero, Villain, and Impact: The Essentials of Nonprofit Video Storytelling

This is a roadmap for nonprofits aiming to elevate their storytelling, create more lasting connections with audiences and boost their impact.

You’ll unlock the power of storytelling through video with Kalei Beamon of Lanakila Productions! In this high level learning session, Kalei, a video producer with decades of experience, shares the secrets to impactful video storytelling tailored for nonprofits. Kalei emphasizes that planning is everything, stating, “A great story is based on having an emotional connection.” She outlines strategies for finding the human element in every story—whether it's highlighting a beneficiary, showcasing a volunteer's journey, or spotlighting the community impact.

Kalei also covers the importance of shot variety, from wide shots to intimate close-ups, to keep viewers engaged. “The more specific you can get with a story, the more memorable it becomes,” she says, stressing the role of details in forging emotional connections. For nonprofits, video is not a one-shot wonder; it’s a versatile tool. Kalei explains how-to leverage footage for year-end sizzle reels, PSAs, and even long-form fundraising campaigns.

Host Julia Patrick describes some of the challenges nonprofits face, like making guests feel comfortable on camera. Kalei’s approach? Build trust and reassure them: “We’ll edit it to highlight your best self,” she promises.

If you’ve been struggling with the quality of your video work, pay close attention to Kalei’s words of wisdom. Learn more about Kalei: https://VideoStorytellingForNonprofits.com

#VideoStorytelling #Nonprofitmarketing #StorytellingTips

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