This week I’m sitting down with Joy Allen-Altimare, the Chief Marketing Officer at Saucony. Such an interesting time to have this conversation with everything that’s going on both for the brand as they really are in this fun-to-watch reinvigoration phase, as well as what’s going on here in the U.S. with the tariffs.

Joy talks to me about how being a swimmer growing up in Chattanooga really shaped a big part of her mindset and empowered her to think differently and progressively as a leader. We talk about what it looks like for her to lift up other women both in and out of the office, and what we can expect from Saucony as a brand as we look ahead into the rest of 2025 and 2026. Plus: She also shares her takeaways on the evolution of sports style, and why it’s important to have your own board of directors.

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