Living The Red Life Why It’s NOT Too Late to Start a Podcast w/Justin Colby
Justin Colby, a highly successful real estate investor, entrepreneur, and podcast host, joins the show to share his insights on podcasting, marketing, and business growth. With years of experience in coaching and building a strong online presence, he discusses how he transitioned from real estate into the content creation and coaching space, charging premium rates for his expertise. He breaks down the importance of personal branding and audience indoctrination, explaining how consistency and authenticity are key factors in building trust and ultimately converting listeners into clients.
Throughout the conversation, Justin dives deep into strategies for monetizing a podcast, using content to generate leads, and leveraging automation tools like ChatGPT to create worksheets and marketing materials with ease. He emphasizes that podcasting isn’t just about content—it’s a powerful networking tool that can help entrepreneurs connect with industry leaders and potential business partners. Whether you’re looking to start a podcast, grow an audience, or scale a coaching business, Justin’s insights provide a roadmap for success.
CHAPTERS
02:35 - The Power of Personal Branding in Coaching
05:10 - Monetizing Your Podcast: The Right Way
07:45 - Indoctrination & Building Audience Trust
10:20 - Selling Without Selling: The Subconscious Art of Persuasion
12:55 - Creating a Call-to-Action Strategy for Maximum Impact
15:30 - The Importance of Warming Up Your Audience
18:05 - Using ChatGPT & Automation to Streamline Content
20:40 - Why You Should Start a Podcast Now
23:15 - The Networking Superpower of Podcasting
25:50 - Where to Find Justin Colby & Closing Thoughts
Connect with Justin Colby:
Instagram:@thejustincolby
Podcast:The Science of Flipping (Available on Apple Podcasts)
Website:JustinColbyCoaching.com
Other Podcast:Entrepreneur DNA (Available on Apple Podcasts)
Connect with Rudy Mawer: