Networking is the key to success in the era of social media where anyone can buy followers and fake engagement. Today Shawn will share his 5 important tips to networking.
Key Takeaways:
* Building a personal brand is essential to create a platform that people see value in and want to be a part of.
* Attending industry conferences and events can provide an opportunity to meet people with similar interests and goals.
* The power of social media can be leveraged by reaching out to people directly on platforms such as LinkedIn and Instagram.
* Collaborating with others on projects and events can help build a network and gain valuable experience.
Detailed Breakdown:
I. Building a Personal Brand
* Shawn Anthony emphasizes the importance of building a personal brand that is powerful and valuable to others.
* He shares how building the platform "School's Over Now What" helped him get names like Ryan Serhant and Seth Godin to be part of the podcast.
* Shawn Anthony advises listeners to focus on their message and personal brand to attract a high level of influence.
II. Attending Industry Conferences and Events
* Shawn highlights the importance of attending industry conferences and events to meet people with similar interests and goals.
* He shares his experience of taking a client to Rick Ross's house and having her speak to his mastermind audience.
* Shawn Anthony recommends investing in a dot card to separate oneself from the pack and make connections efficiently.
* He explains that a dot card is a business card with a QR code that can be scanned to add the person to your contact list.
III. Reaching Out on Social Media
* Shawn Anthony shares the power of social media in networking and recommends reaching out to people directly on platforms such as LinkedIn and Instagram.
* He advises listeners to focus on building a relationship rather than just asking for a favor.
* Shawn Anthony suggests creating a list of people to connect with and setting aside time each week to reach out to them.
IV. Collaborating with Others and Existing relationships * Shawn Anthony discusses the benefits of collaborating with others on projects and events to gain valuable experience and build a network.
* He shares his experience of collaborating with a friend on a project and meeting people who have helped him in his career & more
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* Dot Card: https://dotcard.com/