MiQ's Paul Silver on Ad Tech M&A

Paul Silver, Global President of Corporate Development at MiQ, dives into the resurgence of mergers and acquisitions in ad tech. He discusses how lower interest rates and post-COVID growth are influencing market dynamics. Silver highlights the evolving landscape for IPO opportunities and what companies must consider for successful acquisitions. He also sheds light on European firms entering the US market, emphasizing the need for cultural fit and strategic growth.