The MadTech Podcast
MiQ's Paul Silver on Ad Tech M&A
Oct 16, 2024
Paul Silver, Global President of Corporate Development at MiQ, dives into the resurgence of mergers and acquisitions in ad tech. He discusses how lower interest rates and post-COVID growth are influencing market dynamics. Silver highlights the evolving landscape for IPO opportunities and what companies must consider for successful acquisitions. He also sheds light on European firms entering the US market, emphasizing the need for cultural fit and strategic growth.
24:29
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Quick takeaways
- The resurgence of ad tech M&A is driven by favorable economic conditions, allowing companies to stabilize and pursue growth opportunities.
- European firms are increasingly acquiring US-based companies, marking a shift in market dynamics and demonstrating readiness to capitalize on growth potential.
Deep dives
Resurgence in M&A Activity
A notable increase in mergers and acquisitions (M&A) activity has been observed in the ad tech and martech industries following a period of dormancy. This resurgence can be attributed to several factors, including a decrease in interest rates, which has made debt financing more accessible. Additionally, companies that managed to stabilize their post-COVID growth are demonstrating resilience, which attracts investment and opportunities for consolidation. The combination of favorable economic conditions and adaptive business strategies has created an environment ripe for M&A activity, signaling a healthier market landscape.
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