In this episode, Alex (@AlexHomrozi) breaks down the single most important concept in business: the relationship between how much you make from a customer (LTV) and how much it costs to acquire one (CAC). Drawing from real-world examples that built his $250M+ portfolio, Alex explains how this ratio drives ad spend, growth, and scale.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Wanna scale your business? Click here.

Follow Alex Hormozi’s Socials:

Mentioned in this episode:

Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Excess & Surplus..."The Safety Valve of the Insurance Industry"