How to Use AI in Real Estate to Dominate Listing Appointments

In this high-energy episode of Rethink Real Estate, Ben Brady, CEO of Harcourts Auctions, sits down with Chris Cochran, Director of Marketing, to unpack a next-level strategy for winning competitive listings — using AI to transform your listing presentations and impress even the toughest sellers.Ben and Chris dive into the psychology behind preparation and presentation, revealing how you can differentiate yourself long before you even walk through the seller’s front door. From sending a photographer to capture pre-presentation property photos to leveraging AI image enhancement tools like Gemini or DALL·E for before-and-after visuals, they explore how small touches of innovation can create massive impact.The conversation also gets tactical — how to assess seller personality through early engagement, how to position “preparation” as your unique value proposition, and why the three P’s of success — Preparation, Product, and Price — are the foundation of every standout listing pitch. Plus, they share how to overcome objections, use visuals to build credibility, and stay ahead of competing agents in a crowded market.Whether you’re trying to break into luxury listings or simply need an edge in your next pitch, this episode delivers actionable ideas to help you compete smarter, present better, and close with confidence.Timestamps & Key Topics[00:00:00] – Introduction: The Strategy Behind a Standout Listing Presentation[00:01:00] – Why Preparation Is the Hidden Differentiator in Real Estate[00:02:10] – The Power of Pre-Presentation Photos & Custom Proposals[00:04:00] – How to Read Sellers: Engagement, Personality & Motivation[00:05:30] – Using AI Tools (Gemini, DALL·E) to Enhance Listing Visuals[00:06:15] – The Three P’s of Real Estate: Preparation, Product & Price[00:07:10] – Framing the Conversation: Competing vs. Marketing[00:08:00] – Staging, Presentation & Small Touches That Win Listings[00:09:10] – How AI Can Elevate Brochures, Staging, and Buyer Imagination[00:10:30] – Breaking into Luxury Markets with Innovative Listing Tactics🔗 Related Resources:For more info on Harcourts Auctions, our non-distressed auction platform, visit: https://www.harcourtsauctions.comConnect with Ben Brady and the Harcourts Auctions team:Facebook: www.facebook.com/BenbradyharcourtsLinkedIn: www.linkedin.com/in/ben-brady-0b223517Instagram: www.instagram.com/harcourtsauctionsFacebook: www.facebook.com/HarcourtsAuctions💡 Subscribe for weekly insights on sales strategy, marketing, and innovation in real estate.💬 Comment below: Would you use AI to help you win your next listing presentation?