The Rebel Author Podcast The Black Herron: Episode 37
Oct 1, 2025
Rachael Herron, a novelist and podcaster known for her insights into writing and indie publishing, shares her journey through unexpected bestseller fame. She delves into creative ways to celebrate achievements and the art of turning negative reviews into marketing gold. Rachael discusses the complexities of managing large Kickstarters, offers sneak peeks into her outlining strategies for multiple books, and effortlessly balances her writing with motherhood. Plus, she reflects on her immersive reading habits and the joys of connecting with fan communities.
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Celebrating A Major Bestseller Moment
- Rachael Herron celebrated a USA Today bestseller with tears, pizza and ice cream as immediate rewards.
- She considered permanent mementos like a printed seal or a commemorative ring to mark the achievement.
Make Success Tangible
- Mark milestones with tangible items you will keep and see daily to honour the work done.
- Choose meaningful keepsakes tied to the release, like a themed ring or framed graphic, to lock in the memory.
Launches Strain Authors' Emotional Bandwidth
- Rachael Herron finds launch weeks all-consuming and social media engagement emotionally tricky.
- She watches reader posts but largely avoids direct interaction to preserve her sanity and boundaries.