The Business of Content with Simon Owens How Alts.co monetizes its massive newsletter with an investor membership platform
Oct 18, 2024
Stefan von Imhof, co-founder of Alts.co, dives into the fusion of media and investment. He reveals how their newsletter, focused on alternative investments like art and baseball cards, evolved into the Altea membership community, providing serious investors with vetted deal access. The discussion includes their unique monetization strategies, from membership fees to management charges, and the transition from sponsored content to direct investment opportunities. Stefan also shares insights on navigating accredited investors and the importance of personalized experiences in investment ecosystems.
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Sponsored Deep Dives Monetization
- Alts.co's early monetization used sponsored deep dives that combined valuable analysis with engaging, human-written content.
- They prioritized value and engagement over dry or AI-generated content.
Focus on Accredited Investors
- Avoid non-accredited investor deals due to high regulatory overhead and poor economics.
- Focus on accredited investor deals for better economic viability and fewer bureaucratic costs.
Tequila Barrels Due Diligence Trip
- Alts.co took 15 investors to Tequila, Mexico to do hands-on due diligence on a tequila barrel investment.
- They met producers, visited distilleries, and became deeply immersed in the investment ecosystem.