Marine Commando Turned SaaS Founder Raises £2.4 to Improve Staff Engagement and Morale

Oct 24, 2023

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Welcome to another episode of The SaaS CFO Podcast. In today's episode, we have a special guest, Ben Williams, CEO and co-founder of Loopin. Ben shares his fascinating background, starting from his time in the British Royal Marines Commandos to working with high-profile football clubs, and eventually finding his way into the business world.

He explains how the challenges posed by the COVID-19 pandemic prompted him to pivot and create a SaaS technology solution to address the disconnect between managers and employees. Ben gives us an inside look into Loopin's innovative approach, leveraging generative AI and personalized data to improve employee engagement, morale, and upskilling.

Join us as we dive deeper into the world of Loopin and explore the ways this technology is revolutionizing organizations' approach to creating high-performing teams. Stay tuned for an insightful conversation with Ben Williams on this episode of The SaaS CFO Podcast.

Show Notes

[00:00:15] Military background led to creating SaaS tech.

[00:03:03] Uncertainty during the pandemic led to change.

[00:09:08] Product captures and learns about users' experiences. Encourages effective leadership and teamwork.

[00:11:26] Challenges in multiple markets, especially burnout.

[00:15:46] Tech world budget cuts, HR as buyers

[00:18:09] Funding journey for a start-up during recession.

[00:23:59] SaaS win with Oxford University, revolutionizing technology.

[00:25:55] Loopin offers coaching and connections.

Links

Saas Fundraising Stories: https://www.thesaasnews.com/news/loopin-raises-1-6-million-in-seed-round
Loopin LinkedIn: https://www.linkedin.com/company/lets-loopin/
Loopin Website: https://www.letsloopin.com/
Ben Williams’ LinkedIn: https://www.linkedin.com/in/ben-williams-vgs/

To know more about Ben check the links below:

Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray