ZoomInfo Labs Podcast Unstoppable Founder TK Kader
T.K. Kader, founder of Unstoppable and the original founder of ToutApp (acquired by Marketo), is today’s guest.
We explore why outbound is far from dead, what the greatest GTM leaders have in common, and TK's three pillars of go-to-market success. Listen in to hear TK’s learnings and takes from scaling ToutApp, working at Marketo during its turnaround, and now coaching over 500 founders on GTM strategy.
In this episode, you’ll learn:
The three pillars of GTM success - and why most teams get them wrong
How to leverage AI to make outbound work better than ever
Why referrals are the most underutilized GTM channel
How to align product, sales, and marketing for predictable revenue growth
For more from ZI Labs, visit www.zoominfo.com/labs
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