After Earnings Lovesac: From Basement Bean Bags to a $700M Tech-Enabled Furniture Business with CEO Shawn Nelson
In this episode of the After Earnings podcast, host Katie Perry sat down with LoveSac CEO Shawn David Nelson to discuss LoveSac's success as a modular couch company whose products are designed to adapt and grow with users. They emphasize LoveSac's unique approach in researching target demographics and operating like a consumer packaged goods brand. They also break down the company’s partnerships with Best Buy, online sales strategies, upcoming innovations, lessons from store openings, future plans for LoveSac, and more.
TIMESTAMPS
00:00 Start
01:05 The story of LoveSac
03:06 The power of reputation and a product that grows with you
04:56 The modular couch and a product designed for life
07:31 What separates Lovesac: research, understanding, and operating like a CPG brand
09:14 The target demographics
13:12 Highlighting earnings success and what’s changed
15:02 How the name for LoveSac came about
20:08 Taking on online sales and going through cycles
22:36 Partnerships with Best Buy and the sell tech behind it
25:49 New innovations coming down the line
31:04 His book: Let Me Save You 25 Years
33:05 How a big lesson learned to opening their own store
34:57 What’s next for LoveSac
$LOVE
After Earnings is brought to you by Stakeholder Labs and Morning Brew.
For more go to https://www.afterearnings.com
Follow Us
X: https://twitter.com/AfterEarnings
TikTok: https://www.tiktok.com/@AfterEarnings
Instagram: https://www.instagram.com/afterearnings_/
Reach Out
Email: afterearnings@morningbrew.com
Learn more about your ad choices. Visit megaphone.fm/adchoices