Do you need an MMP for just 1 ad partner?

Do you need an MMP if you just use Google? Or Meta? Or TikTok, or Apple Ads? Interestingly, you really, really do, even if you're using the free tier, because it unlocks so much more data and insight.

In this episode of Growth Masterminds, host John Koetsier sits down with Owen Farmer from Dynamic Apps to explore the world of app development and marketing.

Owen shares his journey of creating apps since the age of 13, and the success story of his popular vocabulary app, Word Power. We talk about the importance of marketing measurement platforms (MMPs) like Singular, the critical role of creative in Meta ads, and the strategies behind effective paid marketing campaigns.

Owen also discusses his transition from organic growth to leveraging Apple Search Ads and Meta ads, as well as his decision to adopt a subscription model.

This episode offers valuable insights for both new and experienced app developers and marketers, highlighting the importance of focus, user expectations, and aligning product development with marketing strategies.

00:00 Do you really need an MMP?

01:46 Owen's Journey: From Timer App to Vocab Success

04:59 Marketing Strategies: From Organic to Paid

06:15 The Role of Meta Ads and Campaign Optimization

08:22 Subscription Models and Monetization

15:34 Balancing Product Development and Marketing

20:51 The Importance of Focus and Product-Market Fit

22:50 Conclusion and Final Thoughts